"My goal has always been to create products that last for a life time through values of devotion, faith and minimalism."
My fascination for the Japanese minimalism, the concept of "Ma" and Zen buddhism, built on principles such as emptiness, austerity, effectiveness, imperfection and simplicity has always been my guiding force. More than design principles these concepts inspire how to live and brings importance to the role scarcity can play, not as a necessity in a time of crises, but rather as a capacity of creating abundance and appreciation for what we already have. Closely rooted in natures own ways and flows my inspiration and ideas of design and life itself provides values that stretches far beyond sustainability.
Every day, every decision we make we are reminded in this delicate time cusp that everything we do matters for the future.
In order to create long lasting change we need to go deep within and change as individuals.
I want to inspire you how to create with what already exists, re-creating with recycled materials and above all finding a circular balance with nature through a respectful and minimal approach to fashion.
We have the mission to secure lands in the Amazon rainforest.
The Amazon rainforest represents 20% of the world’s oxygen supply. When the amazon forests are on fire they release stored carbon dioxide. The Amazon basin is calculated to store up to 140 billion tons of carbon, 25% of the world’s carbon.
Protecting the rainforest and allowing deforested areas to regrow is imperative in the fight against climate change. We are working with Rainforest Trust and developed a range of sustainable products made of recycled materials and metals where 20% of the price goes to securing the rainforest. When you spend 100 usd you secure 20 acres of land.(End 2020)
THE ONLY WAY
In response to a growing climate crisis, increase of natural disasters, species extinctions, ocean acidification and loss of biodiversity, J Dauphin's mission is to raise awareness, inspire and educate about sustainable methods.
The effects of our changing climate are on the bridge before the effects of our changing climate become irreversible and perhaps they are already reached. As long as we fight there is hope, and we all have a moral responsibility to do our very best to change the outcome for the future generations.
We need global governance to deliver sustainability and climate justice. Civil society need as well to raise their voices. Businesses and creatives need to switch and as well do massive effort to not only become sustainable but also to create sustainable solutions.
We are calling for Immediate collective action.
Johanna Dauphin started her career as a Designer working for the Luxury group Tod’s and the LVMH owned brand FENDI in Italy. In 2006 she created her own Designer brand J DAUPHIN with the goal to create high quality quality products which could last forever.
J Dauphin has been collaborating and done exclusive collaborations with Department stores such as Bergdorf Goodman, Harvey Nichols, Lane Crawford, Bloomingdales, United Arrow, Isetan and Bon Marche. Praised and featured in numerous magazines like Vogue UK, Vogue Germany, Vogue Japan, Harpers Bazaar, Elle France, Elle Italy and W magazine and worn by celebrities as Uma Thurman, Rooney Mara, Cindy Crawford, Taylor Tomasi Hill, Malin Akerman, Erin Wasson, Frida Gianini and Chloe Sevigny.
Today our mission is to save our future and fight the climate emergency.