Since the beginning when we created the brand in 2006, our vision has been to create products with longevity and to promote a balanced and respectful behavior with Mother Earth. We built our brand around the three principles; Faith, Devotion and Minimalism.
Today our mission is to inspire, influence, educate, engage and actively find solutions that can bring us closer to the future we envision for our children and the coming generations. In order to succeed we need a massive and immediate initiative demanding collective action globally.
The Paris Agreements Sustainable Development Goals must be reached and we are far behind the schedule.
Sustainability is imperative, it demands questioning everything we do. Together we can help each other, inspire, influence, educate and engage with our community to create solutions to minimize our footprint.
Raised awareness and climate crisis is forcing us to go beyond sustainable principles and actively create initiatives that not only raises awareness but directly contribute to change the world.
One step at a time, one person at a time we need to change the world.
This manifest is our bible, We aim to push for a change – to inspire, educate and make a difference in our fight against climate crisis. We need Climate justice but also collective action. We are developing specific initiatives to raise awareness and to educate about sustainability.
"We have no other choice than to create the change that needs to happen in our society"
“Creation has the aim to influence, to challenge perceptions and ultimately create the change we want to see in the world”
With the vision to demand climate justice and a sustainable society, every product created is designed and crafted to be sustainable, recycled, reused and repaired. We promote a respectful and minimal consumer behavior.
MADE TO ORDER
Almost all of our products are one of a kind or made to order to avoid waste, but also to create that magic feeling of wearing a unique product.
We repair, recycle and reuse vintage pieces, everything we do can be personalized. We believe that consumption needs to be reduced to max, that's why we are happy to work with you to personalize, update your current wardrobe. Just get in contact and we will be happy to work something out.
We work with artisans and small factories using old school artisanal methods. Everything we do is made locally in LA. This way we can follow our product from recycling, design, repair until its ready. We know every person that worked on our items. Our prices reflect what it cost to make products in LA and also the price of recycling and repair.
HEART FELT COMMITMENT
We want to promote and educate a sustainable approach that inspire humanity to act in a responsible manner giving them options that does not harm the world. Our practices shall never by any means hurt animals, humans or the nature but instead contribute to good and positive results for everyone affected.
SUSTAINABLE - CIRCULAR – REUSE, RECYCLE, REPAIR
We promote and wish to contribute to a society with a circular economy, opposed to linear, meaning that nothing goes to waste and everything is utilized, reutilized, repurposed and recycled in the most effective, ethical and sustainable manner possible. Our vintage clothing program is born out of the idea to take care of surplus army, overstocked materials and vintage items to reduce waste and not produce more greenhouse gas emissions. We repair the items we recycle and up cycle them with vintage fabrics. It’s labor intensive, requires craftsmanship skills and extreme attention to details but it creates something truly unique which we are very proud to share with you.
The precious metals we use in our jewelry are fair mined. Mostly all metals both precious and non precious are mostly reclaimed metals.
ZERO TOXINS - REFUSE
We refuse to work with any materials containing plastic. We aim to always prioritize materials that are pure, natural, plant based and naturally biodegrade. We avoid working with materials or practices that lead to social and environmental harm such as petroleum-based synthetics including polyester, acrylic, nylon, and other plastics. We do not use any toxic washes or dyes for our products and select the most environmentally friendly processes available.
PACKAGING AND SHIPPING
We are working towards keeping shipping and packaging material to a minimum. We are happy to say we don’t use any plastic packaging for our garments or jewelry. We also use minimum amounts of packaging, wrappings and other materials to reduce our environmental footprints.
We are always striving to become as sustainable as we can; we are honest and true, trying to do our best.
We are in no means perfect but we are always striving towards improvement.
One step at a time, one day at a time.
CLIMATE JUSTICE - REBEL – ACTIVISM
The commitments that are required and stated in the Paris agreement need to be followed and supported by all countries in the world to prevent irreversible damage from climate change. Clock is ticking !! We need to act now. There is no clear vision for either governments, businesses or individuals how to change. Every Government, every business, every Individual, are urged to address the global emergency with full capacity today,
We are searching ways how to best educate, inspire and support a sustainable consumption and living.
We encourage and support every person and business who actively understands the importance of and fight against the climate crisis.
We are resistant and against every activity and behavior that threatens the nature, creates loss of biodiversity or risk social or ecological climate breakdown.
We are currently developing specific projects that support threatened areas and ecological breakdown.
We welcome you to be part of movement.